The honest no-agent playbook

Selling without an agent?
Here’s what it actually takes.

Respect — doing it yourself can work. FSBO means pricing from real comps, photography, listing syndication, showings, buyer vetting, negotiation, contracts and closing coordination — all on you. Before you commit the next 90 days, get a free professional valuation so at least your price is right. No sales pitch; if FSBO fits, we’ll say so.

See how it works
Free & confidentialNo obligationAnswer within 24 hours

The three places FSBO sales go wrong

Most FSBO sellers don’t fail from laziness — they fail from one bad number, one thin buyer pool, or one missed clause. All three are avoidable if you see them coming.

Pricing blind

Overprice and you sit for months — then sell low after 'what's wrong with it?' sets in. Underprice and you handed away more than any commission would've cost.

Start from a free comp-backed valuation. Whatever path you choose, your number is grounded in real sales — not a portal's guess.
Reaching only portal browsers

Your listing reaches people who happen to scroll past it. Agents bring buyer networks, ad campaigns and staging — reach you can't replicate solo.

See what full-market exposure is worth in dollars before you decide it's not worth the commission. Sometimes it is. Sometimes it isn't.
Contracts & liability

Disclosures, contingencies, deadlines, financing verification — one missed clause can cost five figures or unwind the deal at the closing table.

Our written offer packet shows you what a clean, complete deal looks like — and if you FSBO, you'll know exactly what to demand from a buyer.

How it works

1Start with the free valuation

Whatever path you choose, price from real comps — ours is free with no obligation.

2See all three options honestly

FSBO with your real number · a cash offer (zero effort) · or our listing with free refresh and the 60–90-day guarantee.*

3Try FSBO if you want!

Seriously. Take the valuation and run. We're here if you change your mind — many owners do around week six.

4Or let us carry it

Cash in 2–3 weeks, or full-service listing where the commission is waived if we don't deliver a qualifying full-price offer.*

Why sellers trust us with the hard ones

No pitch, on purpose

You'll get your numbers and our honest read, then we leave you alone. Pressure creates refunds and bad reviews; honesty creates referrals.

All three paths, one packet

FSBO price, cash offer, and listing estimate side by side — you're the only party in the deal seeing the whole board.

A guarantee with teeth

If you do list with us: sold in 60–90 days with a qualifying full-price offer, or the listing commission is waived. In writing.*

The door stays open

Week six of FSBO is when most owners reconsider. Your valuation stays valid and so does our number — no starting over.

Straight answers

How much does FSBO actually save?

You save the listing-side commission — but studies consistently show FSBO homes sell for less on average, often by more than the commission. The honest math: savings are real only if you price right AND market well AND negotiate well. The free valuation at least locks in the first one.

Will you pressure me to list if I ask for the valuation?

No. You'll get your numbers and our honest read, then we leave you alone. Pressure creates refunds and bad reviews; honesty creates referrals. We prefer referrals.

What paperwork do I need for FSBO in New York?

Property condition disclosure, lead-paint disclosure (pre-1978), a purchase contract, and typically an attorney for closing (customary in NY). This isn't legal advice — a real-estate attorney should review your documents either way.

Can I FSBO and still take your cash offer later?

Yes — the cash path stays open the whole time. Plenty of owners FSBO for a month or two with our number in their back pocket as the floor. That's a smart way to run it.

What's the middle ground?

Two, actually: take the cash offer (zero work, fast) or use our listing where you only pay if we perform — sold in 60–90 days with a qualifying full-price offer, or the commission is waived.*

Get your numbers. Keep every option.

One short form. Two real figures in 24 hours. Zero pressure, ever.